House of Cards ratings drop for final season

November 20, 2018 | David Farnor

House of Cards has seen its ratings drop for its final season, according Nielsen’s figures.

Netflix’s political thriller suffered a blow when its former star, Kevin Spacey, faced multiple allegations of sexual assault, and the producers acted quickly, removing Spacey … Read More

Nielsen expands TV ratings to include Netflix, but are they accurate?

October 21, 2017 | David Farnor

Nielsen this week announced that it is expanding its TV ratings to include Netflix.

The firm has long been the go-to analyst for viewing figures across the small screen, but as the world of entertainment and video has changed, so … Read More

UK viewers half as likely to “cord cut” in favour of online services

March 17, 2016 | David Farnor

UK viewers are less demanding for VOD, reveals a new report from Nielsen.

The research firm’s Global Video-on-Demand Report, published today, shows that British take-up of VOD providers is below the global average, with 1 in 5 survey respondents signed … Read More

Nielsen to start measuring ratings on Roku

May 7, 2015 | David Farnor

If you ever needed proof that VOD consumption is on the rise, follow the money: digital advertising spend is increasing, as companies target the cord-cutting generation of TV viewers. With advertising, though, there must come analysis – some kind of … Read More