James R | On 11, Jun 2015

Vertigo has launched its own VOD service.

Vertigo On Demand is a pay-per-view platform designed to showcase the British distributor’s catalogue of productions.

The company, which was founded in 2002, has brought together indie talent and a commercial sensibility to produce over 20 titles and distribute over 30 more. The result is an impressively diverse library of hits that range from London to Brighton and Pusher to Safety Not Guaranteed and Bronson, as well as family movies Horrid Henry and Pudsey and Oscar contender Ajami (nominated for Best Foreign Language Film.

As well as showcasing feature films, Vertigo On Demand gives users free access to a wide range of extra material, including trailers, behind the scenes footage and exclusive interviews – content that the company hopes will lure customers away from Netflix UK, where some of Vertigo’s films are also available to stream.

It is not the first UK distributor to launch its own in-house VOD platform: documentary specialists Dogwoof also have their own service, called Dogwoof.tv. By drawing customers into Vertigo’s own environment, the site also aims to make customers aware of Vertigo’s future releases, such as Diary of Teenage Girl, Moomins on the Riviera and Maggie, starring Arnold Schwarzenegger.

“Known for championing talent before they hit it big in Hollywood, Vertigo is giving film fans the opportunity to access their incredible back catalogue with Vertigo On Demand,” the company said in a statement announcing the new site.

Indeed, the service’s launch is being celebrated with an offer of a free film: Jurassic World director Colin Trevorrow’s debut, Safety Not Guaranteed. The first 100 people to sign in here and use the code “JURASSICWORLD” will be able to watch the time travel comedy at no cost.

Films are normally available to rent for £2.99 and buy for £4.99.

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