ITV predicts strong year for online video
James R | On 04, Mar 2014
ITV have release their results for 2013, highlighting the continuing strong growth of its online video services.
The broadcaster saw a 9 per cent growth in total external revenues last year, a trend helped by growing demand and content for the ITV Player.
“Online, Pay & Interactive continued to grow strongly as we improved the quality and distribution of our content,” says the report, highlighting a rise of 16 per cent in long form video requests. Their content is now available on 19 platforms, with pay services boosted by renegotiated deals with Virgin, BT and Sky.
In 2014, ITV will be launching its first pay drama channel, ITV Encore, on Sky, while the broadcaster now forecasts double-digit growth from their Online, Pay & Interactive arm.
Adam Crozier, ITV plc Chief Executive, said: “ITV has taken another significant step forward with 9 per cent revenue growth and for the fourth year in a row we delivered double digit profit growth. All parts of the business are progressing well as we continue to rebalance ITV. Total non-advertising revenues again grew strongly up £175m driven by good performances in ITV Studios and Online, Pay & Interactive.
“We delivered further strong growth in Online, Pay & Interactive up 16 per cent as we again improved the quality and availability of ITV Player and ITV Family NAR was up 2 per cent as the TV advertising market returned to growth.
“Onscreen we’ve had our best year on year performance for ten years with share of viewing for ITV Family up 4 per cent driven by our continued investment in our high quality schedules.”
The positive figures for ITV’s online video service follow reports from the BBC that iPlayer enjoyed a record month in January, with over 315 million requests for TV and radio – the highest in the platform’s history – as viewers increasingly turn to VOD services from traditional broadcasters.