From Love Island to White House Farm: ITV Hub reveals most-watched shows of 2020
James R | On 04, Jan 2021
ITV Hub enjoyed a record-breaking year in 2020, with Love Island, Des and White House Farm among the most popular shows of the year.
Across daytime, drama, entertainment and factual, the broadcaster’s catch-up platform saw strong viewership with its range of programming, from Love Island and I’m A Celebrity…Get Me Out Of Here! to ITV Daytime.
Love Island’s most recent South Africa series achieved more than 130 million requests, becoming the most requested programme across the ITV Hub, while daytime shows Good Morning Britain, This Morning and Lorraine all witnessed significant uplift to deliver request figures of more than 83 million between them.
I’m A Celebrity… also returned with recording breaking figures, with more than 25 million requests and an average of 1.9 million viewers for its launch episode, the shows’ biggest average audience on record.
ITV Hub’s most requested dramas across the year were White House Farm (13.1 million) and Liar (10.8 million), while Des achieved Hub’s bigger ever audience average, with 2.4 million viewers per episode within 28 days of catch-up.
Off the back of its milestone 60th anniversary year, Coronation Street also saw its average audience grow on the Hub by 22 per cent year-on-year, while factual programming surpassed 1 million viewers with two shows, a record in the genre. Gordon, Gino and Fred and Tyson Fury: The Gypsy King achieved average audience figures of 1.2 million and 1 million viewers respectively.
Rufus Radcliffe, Managing Director, ITV On Demand said: “2020 has been a milestone year for the ITV Hub, as the platform continues to evolve to satisfy the changing needs of our audiences. These viewer requests and average audience figures demonstrate the strong appetite for our content across genres and we look forward to further expanding our offering on the service as we go into 2021.”
The full list of the most requested programmes on ITV Hub (catch-up and simulcast) in 2020 is below:
1 – LOVE ISLAND (SEASON 6) – 130,487,154
2 – GOOD MORNING BRITAIN (2020) – 41,697,911
3 – THIS MORNING (SEASON 32) – 28,199,515
4 – I’M A CELEBRITY… GET ME OUT OF HERE! (SEASON 20) – 25,711,586
5 – LOVE ISLAND: AUSTRALIA (SEASON 1) – 19,607,068
6 – THE ONLY WAY IS ESSEX (SEASON 26) – 16,160,913
7 – LORRAINE (2020) – 13,825,556
8 – WHITE HOUSE FARM – 13,184,802
9 – BRITAIN’S GOT TALENT (2020) – 12,942,586
10 – LIAR (SEASON 2) – 10,830,271