Four to the Floor returns to Channel 4 with new digital content
James R | On 26, Apr 2019
Four To The Floor returns to Channel 4 this weekend, but with an added focus on digital content.
The award-winning, late night music and entertainment series is returning for a fifth series on Channel 4, airing at 12.05am on Friday 26th April.
The six-part series will blur the lines between live performance, documentary and animation to give a fresh look at UK music right now. Four to the Floor gives a voice to the alternative mainstream, bringing new perspectives from emerging, and often ignored, young voices from across the nation on themes such as – systems and power, transcendence, quantum physics and universal truths, alongside an eclectic and diverse soundtrack from emerging acts and well-known artists.
The show features the likes of Unknown T, Hak Baker, Jamie Isaac, Sam Fender, Novelist, Octavian, Georgia, Ragz Originale, Biig Piig and more. In addition to the new series, Channel 4 are transforming Four to the Four (FTTF) into a truly digital brand, with a full slate of original ideas on YouTube, Instagram and more.
Inheriting the unique tone and all the innovative storytelling of the main series, the new digital brand will play with well-known tropes and digital formats. Launch titles on YouTube will feature Grime Gran, a twist on the interview format with the real surrogate gran of the whole grime scene, and Rave Tales, which will bring animated anecdotes from legends of the UK’s DIY club culture.
Thom Gulseven, Channel 4 Commissioner (Digital), says: “The FTTF digital project is really exciting and a real leap towards a C4 future of building strong digital communities around our young brands. This expansion gives us the opportunity to reach people that the TV just isn’t by putting the content where they are and playing with forms they recognise, all through a completely unique, unmistakably FTTF mindset and tone. And once we’ve done that, we can work with new partners, develop new ideas and talent and talk to an audience in a new way. It all starts with building that community.”