David Farnor | On 05, Feb 2021

Netflix is summoning Daniel Spellbound, a new animated series from Matt Fernandes (Dino Ranch, Remy & Boo, Kingdom Force).

The 20-episode epic adventure is set in modern-day New York City, where magic is real… it’s just hidden from the public by sleight of hand and misdirection. But Daniel Spellbound knows where to find it – as a tracker of magical ingredients he makes his living selling rare goods to sorcerers and wizards for their spells. When he discovers a strange ingredient, Daniel catches the attention of dangerous alchemists and he suddenly must test his skills on an adventure around the globe, while the magical world hangs in the balance.

The series is produced in partnership with its creator and director Matt Fernandes, who will serve as Executive Producer, along with Industrial Brothers (Executive Producers, Arthur Spanos and Tammy Semen) Boat Rocker Studios, (Executive Producers, Ivan Schneeberg, David Fortier, Jon Rutherford and Chapman Maddox) Merrill Hagan (Teen Titans Go, The Magic School Bus, Danger Mouse) is Executive Story Editor.

Matt Fernandes, Co-founder of Industrial Brothers, says: “I wanted to create a contemporary fantasy world that reflected urban culture – not just set in a magical world, but where the magic is woven into the fabric of modern society, only hidden in plain sight. I had always been curious about how wizards actually acquired the strange ingredients for their spells. Is there a corner store that has them? And who is the guy that finds all that weird stuff? From that point, Daniel Spellbound was born.”

Jon Rutherford, President, Boat Rocker Studios, Kids & Family and Rights: “We’re very excited to finally announce a project that we developed and pitched over three years ago, and couldn’t be happier to be producing it with Netflix. Matt and I always envisioned this story would inspire kids and families around the world and it’s incredible to now see these magical worlds come to life. We look forward to unveiling this show to the world in 2022.”

The series joins Netflix’s growing slate of original animated programming for kids, including the recently released Kid Cosmic from Powerpuff Girls creator Craig McCracken.

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