James R | On 19, Sep 2015

BFI Player bagged a prize at this year’s BIMA Awards for its innovative design and user interface.

The British digital gongs gave the BFI’s VOD service the top award for Best UX & Service Design. The victory came after a major revamp of the streaming platform last year, which was carried out by the BFI and design consultancy Ostmodern.

Edward Humphrey, Digital Director at the BFI, says: “We’re delighted to be honoured with this accolade for BFI Player, with many congratulations to our UX and design partners Ostmodern. This award underlines just how rewarding and engaging it can be to discover and watch films online, especially the unique collection on BFI Player.”

Using feedback from 1,000 users, the BFI Player’s make-over improved the look, layout, curation of films and amount of new content on the site. it was followed by the launch of Britain on Film this summer, a digital archive of restored videos recorded throughout the UK’s history.

The Britain on Film project has proven equally successful, racking up almost 1 million views from audiences across the country, with 78 per cent of visits to the service coming from outside London – proof that the BFI Player has a key role in extending the BFI’s reach beyond its HQ in the capital.

The BFI will continue to expand both the function and content of the VOD platform this autumn, with the introduction of a new subscription streaming service.

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