BBC launches children’s iPlayer for family viewing
James R | On 21, Mar 2020
Families and children can now easily discover a wide range of entertaining and educational shows and films, with the launch of a new children’s experience on BBC iPlayer. Rolling out on internet-connected TVs from today, it brings together the best from CBBC and CBeebies, and other suitable BBC programming, all in one place.
When selecting who’s watching iPlayer, there’s now a monster shaped ‘children’ button, which opens a treasure trove of viewing – from Hey Duggee and Bing to David Walliams adaptations The Boy In The Dress, Gangsta Granny and Mr Stink, which have returned to iPlayer. Children can easily find something to watch thanks to more child-friendly categories, that let them pick and browse between Trending, Drama, Funny and Cartoons – as well as giving easy access to streams of CBeebies and CBBC channels.
The children’s experience has been designed to give confidence to parents and carers that kids are watching suitable shows – with content curated from across CBeebies, CBBC and other suitable BBC programmes and brands.
Alice Webb, Director BBC Children’s and Education, says: “Keeping children informed, educated and entertained at home during these unprecedented times is going to be even more important than ever. Whether it’s being a number detective with the Numberblocks, going on a global adventure with Go Jetters, or learning about the planet’s deadliest animals with Deadly 60 – this new experience gives children of all ages a place to go to do that. We can’t promise solving the sibling tiffs over what to watch – but we can make it even easier to bring families and kids an incredible choice of shows and films on iPlayer. Children and parents can be assured the BBC will be for them during these challenging times.”
Dan Taylor-Watt, Director of Product, BBC iPlayer and BBC Sounds, says: “We know more and more iPlayer viewing is happening on the biggest screen in the home. We’re now making that experience even better for children – so they have a safe place to enjoy their favourite shows, discover new ones – and learn more, especially at the moment. And over time, this experience will get even better, with recommendations increasingly tailored to them – making sure they get the best kids experience possible.”