Netflix is bringing the popular Italian animated franchise Winx Club to its members around the world in a new, live-action young adult series. For the first time, the popular six fairies will turn into real teenagers learning to hone their powers while living together in a magic boarding school.
Winx Club was created and produced in Italy in 2004 by Iginio Straffi, founder and CEO of Rainbow Group. The group was founded in 1995 by Straffi, but Winx Club’s extraordinary success sent the company’s reputation soaring worldwide.
The group now ranks among the main international companies for the development of content – both animated and live action – for TV and cinema productions, as well as for the creation, development and licensing of content and the production of animated content for third parties, integrated by the group with the acquisition of Canadian studios Bardel Entertainment in 2015.
Winx Club, meanwhile, has become one of the most successful animated series globally and one of the first Italian series to be sold in the US. Indeed, in 2016, Netflix globally and exclusively released two seasons of World of Winx, a spinoff from the successful Winx Club, which has been popular with audiences around the world.
Erik Barmack, VP of International Originals at Netflix, says: “Winx is a global phenomenon and through this exciting series we are thrilled to reinforce our relationship with Rainbow and to develop the next chapter of Winx. The famous fairies will grow up with their audience and will explore complex themes as real-life teenage super heroines in a live action show”.
Straffi adds: “We are very pleased that our successful collaboration with Netflix continues with ever more ambitious projects. Netflix’s young adult series have touched a chord with audiences around the world and we are looking forward to seeing the Winx fairies in this new exciting live action adaptation.”