Apple has inked a deal to produce exclusive new Peanuts series for its new TV platform.
The agreement, which will bring Charles M. Schulz’s beloved characters back to our screens, is with the DHX Media, the Canada-based kids company that acquired a stake in the franchise last year. While the iconic comic strip was first introduced back in 1950, the characters have continued to draw an audience over the decades, from the US TV staple A Charlie Brown Christmas to a Cartoon Network series that aired in 2016. In 2015, 21st Century Fox’s The Peanuts Movie also grossed $246 million worldwide at the cinema box office.
DHX Media’s deal with Apple, then, comes with commercial clout, brand awareness and a healthy dose of nostalgia. Indeed, THR reports that the tech giant outbid competition from other outlets and platforms to nab the rights to the new content.
That content will include new series, specials and shorts featuring Charlie Brown, Snoopy and the dog. DHX will also produce new short-form STEM (Science, Technology, Engineering and Maths) content that will be exclusive to Apple.