Vice launches new UK TV channel on Sky and NOW TV
James R | On 10, Mar 2016
VICE Media and Sky are teaming up to launch a new UK TV channel later this year.
VICELAND, which will broadcast around the clock, will be programmed, developed and produced entirely in-house by VICE’s creative team, and the channel will be available to all Sky TV customers, as part of their basic TV subscription packages. Customers will be able to watch live, on demand or on the go through Sky’s mobile TV service, Sky Go. For non-Sky customers, the channel will be available on-demand through NOW, Sky’s contract-free SVOD service.
Sky and NOW customers will have exclusive on-demand access to the first episode of selected series 24 hours ahead of their linear premiere. Every subsequent episode of the series will then be available to Sky and NOW customers immediately after the premiere episode has aired.
Ahead of the launch of VICELAND, Sky Q customers, Sky’s next generation home entertainment system, will be able to start watching content from VICE’s globally popular digital channels including VICE.COM, VICE News, Motherboard and Munchies in Sky Q’s online video section. This is expected to be available in the coming weeks.
Oscar-winning film director, Spike Jonze, serves as Co-President of VICELAND and is overseeing the development of the new channel, from show creation, to production, to brand identity. VICELAND will focus on a “distinct, immersive style of original lifestyle and culture content” for young viewers and will feature a slate of brand new VICE-produced UK programming.
Original programming available through the channel will include Gaycation (with Elliot Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck, That’s Delicious (with Action Bronson), Weediquette (with Krishna Andavolu), Balls Deep (with Thomas Morton) and many more.
Shane Smith, VICE co-founder and CEO, says: “This is the biggest move yet in our long love affair with our British and Irish audience. VICELAND is going to give them a whole new way to experience VICE content—on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach over 10 million households across the UK and Ireland.”