Netflix inks new deal to become global home of Indian star Shah Rukh Khan
James R | On 15, Dec 2016
Netflix has inked a new deal to become the global streaming home of Indian superstar Shah Rukh Khan.
Netflix secures a long-term deal with Shah Rukh Khan’s Red Chillies, to be Global Home to Upcoming and Past Films
The streaming giant announced its new deal with Red Chillies Entertainment (RCE), the film production house headed by Khan, today. The agreement, which is the first of its kind with any Indian film production company, will give Netflix members both in India and around the world exclusive subscription video on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.
Indeed, front and centre of the deal are a string of new films starring the actor, which will exclusively available to more than 86 million Netflix subscribers around the world.
“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” says Netflix Chief Content Officer Ted Sarandos. “His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”
“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” comments Khan.
The first title that will come on Netflix is Dear Zindagi, which was released theatrically on 25th November. The film, directed by Gauri Shinde, stars Shah Rukh Khan and Alia Bhatt. Among other Red Chillies titles available on Netflix will be box office hits Happy New Year, Dilwale and Om Shanti Om.