James R | On 06, Nov 2019

NBA Digital has launched NBA TV as a new streaming service.

The direct-to-consumer subscription offering means fans can access the channel through the NBA website or app and stream more than 100 exclusive live NBA games, plus original programming and an extensive list of on-demand video content.

NBA Digital recently debuted a new NBA TV franchise, Center Court, which features a series of 20 live NBA games with enhanced viewing options throughout the 2019-20 season. NBA TV will experiment with Next-Generation game viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.

Alternative streaming options for Center Court games are accessible through the NBA App and NBA.com for all fans who get NBA TV from a pay TV provider or with an NBA TV subscription. Those options include: Backcourt streams featuring Second Spectrum technology, with statistical overlays on the game feed, and Frontcourt streams incorporating alternative audio options with rotating groups of NBA influencers.

“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” says Tina Shah, Executive Vice President and General Manager, Turner Sports.  “As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.”

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” adds Chris Benyarko, NBA Senior Vice President, Direct to Consumer.  “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”

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