David Farnor | On 22, Oct 2014

Curzon Home Cinema has joined the line-up of apps for the launch of Amazon Fire TV this week.

Amazon’s streaming media device will be released in the UK tomorrow, putting the online retailer in direct competition with Roku and Google Chromecast. Curzon Home Cinema will join the line-up of VOD services on the box from day one.

Curzon Home Cinema is the on-demand arm of the UK distributor Curzon Film World, allowing viewers to stream independent and arthouse titles, often on the same day as their theatrical release. Indeed, upcoming releases include Jimi: All Is By My Side, a biopic starring Outkast’s Andre 3000 as the music legend. Jimi is released in cinemas and on-demand simultaneously on Friday 23rd October, meaning that Fire TV users can watch the movie immediately in their living room.

Since its launch, the pay-per-view site has primarily been a web-based platform, with a recent re-launch making it compatible with mobiles and tablets. In the past year, though, it has also partnered with smart TVs and BT to extend its audience reach. Now, it is growing further by joining Amazon’s Fire TV, the first time Curzon Home Cinema has been released as an app on a standalone device.

Phil Mordecai, Director of Curzon Home Cinema, says: “We are proud to offer Amazon Fire TV viewers our excellent cinema at home experience utilising the very best new on demand technologies. The recent re-launch of the Curzon Home Cinema online video service combined with the launch of Fire TV illustrated our unprecendented support for this growing sector. Our curated seasons and pioneering cinema content makes Curzon and Curzon Home Cinema a clear home for any film fan.”

Prices start from £1 for older titles. After paying for a movie, Fire TV users can watch it on any device registered with Curzon Home Cinema.

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