David Farnor | On 29, Apr 2014

Yahoo has teamed up with Live Nation to stream daily music concerts on its VOD service, Yahoo Screen.

Speaking at 2014 Digital Content NewFronts, CMO Kathy Savitt announced a new agreement between the two companies that will produce the largest collection of U.S. concert live streams on the web.

Yahoo will launch a new Live Nation channel this summer on Yahoo Screen, which is effectively the search engine’s answer to YouTube. It will present one live
concert every day, 365 days a year.

“The Live Nation Channel presents new ways for brands to reach music fans through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances,” says Yahoo.

“Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want – at scale, across devices, every single day,” said Savitt.

Indeed, Kellogg’s, one of the world’s leading CPG brands, today was the first to announce a sponsorship with Yahoo and Live Nation.

The deal follows the announcement four new Yahoo original TV shows, including a comedy series by Bridesmaids director Paul Feig.

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