Vloggers told to be open about advertising products on YouTube

Vloggers on YouTube have been warned by the Advertising Standards Authority that they need to be open about advertising products in videos.

Vlogging (“video blogging”, if your Wi-Fi has been down for past decade) has become a hugely popular arena … Read More

Vlogging ’bout my generation: Kids watch twice as much online video as adults

Kids watch note than twice as much online video as adults, according to new Ofcom figures.

The generational divide in viewing behaviour is nothing new: stats from BBC iPlayer how that viewers of catch-up content are more in line with … Read More

How Minecraft became the most-watched kids’ TV show in the world

Ask an adult what they watch on TV and they’ll reply with the usual answers: Game of Thrones, Breaking Bad, whatever other show is the most talked-about at the time. Ask a child what they watch and you’ll get a … Read More

The future of online advertising? Channel 4 launches first programmatic VOD ads in battle with YouTube

Channel 4 will offer Europe’s first programmatic VOD ads next year.

The announcement, made at Channel 4’s Upfront 2015 event, sees the broadcaster make its first big step into the UK VOD advertising landscape, offering advertisers a digital marketplace to … Read More

Lionsgate teams up with YouTube for The Hunger Games campaign

Lionsgate is teaming up with YouTube for an innovative campaign to promote the next instalment in The Hunger Games.

Mockingjay – Part 1 is released in UK cinemas in November, but fans can already immerse themselves in the world of … Read More

YouTube star PewDiePie to start his own network?

Never heard of PewDiePie? Well, he is, to put it mildly, kind of a big deal.

Felix “PewDiePie” Kjellberg’s YouTube channel is the most-watched on the site. When you consider that YouTube’s 100 biggest channels were viewed more than … Read More

YouTube moves into original kids content

YouTube is moving into original kids’ content.

Last month, the online video platform announced that it was planning a new wave of investment in original content from its top creators.

“We feel the time is right to make another important … Read More

YouTube invests in creativity – and so do studios

YouTube has announced plans to fund new content from its top creators.

The site has grown from a social media site for creative teenagers in their bedrooms to a leading platform for online video, welcoming 1 billion unique users every … Read More

NOW TV Box adds YouTube app

YouTube is now available on the NOW Box.

The device, by Sky, is effectively a branded Roku box, which plugs into your telly and turns it into a smart TV. While the price (£9.99) is attractive, the streaming media device’s … Read More

Infographic: This happens on YouTube every minute

2.7 videos are viewed on YouTube every minute. That’s a lot of videos. But what happens during those 60 seconds? This infographic from YouTube Downloader gives you an idea…

(Hat tip to Broadband TV News)

Add to WatchlistRead More