James R | On 24, Feb 2016

Take a look at BBC iPlayer’s most popular programmes at almost any time and you’ll find the latest David Attenborough series near the top of the list. In an age of celebrity gossip and reality TV game shows, wildlife documentaries have never been more popular, with HD and higher quality pictures making the footage of our furry (and not so furry) friends more striking to see.

Now, a new VOD service is aiming to capitalise on just that. Love Nature, the creators of the world’s largest library of 4K wildlife and nature documentaries and series, has launched a streaming subscription service in 32 countries worldwide, including the UK, Australia, Germany, Mexico, New Zealand and Switzerland.

On Love Nature, subscribers will enjoy a robust library of Ultra-HD documentaries, series, featured themes and exclusive natural history scenes updated weekly. The service is available in 4K on Amazon Fire TV, Sony Android TV, Philips Android TV, Nexus Player, Roku streaming players and Roku TV models and in HD on Xbox 360. This content will offer wildlife and nature footage, in addition to provocative programming following environmental issues that impact the globe.

The ad-free app costs £3.99 a month, with a one-month free trial available. Dedicated to supporting worldwide environmental conservation, Love Nature will donate a percentage of its subscription proceeds to wildlife and nature charities around the globe, from the Jane Goodall Institute UK and Game Rangers International to Wild is Life Zimbabwe.

“We are committed to connecting natural history lovers to the beauty and wonder of nature and its fight for survival in a changing world,” says Jo Parkinson, Managing Director of Love Nature. “Nothing looks more spectacular in 4K than natural history content and our new Love Nature video streaming service will allow us to meet the growing demand for high quality entertainment in this genre.”

Love Nature is producing the most 4K natural history programming in the world – over 200 hours of 4K nature and wildlife content annually – with shoots currently taking place in over 40 locations around the world, including Asia, Africa, Australia, the Middle East and South America. Plans are in place to shoot in additional locations in the coming months.

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