Facebook takes on YouTube with new Creator tools
James R | On 21, Nov 2017
Facebook is taking on YouTube with a new website providing tools for creators.
YouTube has long been the big fish in the video streaming pool, thanks to its global reach and established community, but also thanks to its support of vloggers and creators. Even during times when it has fallen out of favour with users, it has provided a platform that earns them money and has placed an emphasis on the resources it makes available, from training and help to its YouTube Spaces. Now, Facebook is stepping up its competition with YouTube with the launch of its own creator hub.
“We understand that creators have specific needs, and we’re committed to helping them on their journey as they grow and find their community,” says the social network. “As part of this commitment, we’re announcing two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.”
The Facebook Creator app is designed to be a one-stop-shop for creators of all kinds, helping them to create original video, go live with exclusive features, and connect with their community on Facebook. Tools include a Live Creative Kit, which help to create live broadcast (intros, outros and live stickers), a Community Tab that centralises comments from Facebook and Instagram, Camera & Stories to crosspost content on other platforms, Insights to access metrics and analytics, and the option to log into the app as your Show Page.
Facebook for Creators, meanwhile, is a new website where creators can find resources and tips on how to create videos, connect with fans, and grow on Facebook.
“We are excited to see how creators use these tools to share video, interact with their followers, and grow their community on Facebook. We are just getting started, and look forward to continuing to work collaboratively with creators to make their experience on Facebook even better,” says Facebook.
The Facebook Creator app is available globally on iOS and will be rolled out to Android in the coming months.