David Farnor | On 10, Nov 2015

Amazon Prime Video is finally available on Roku UK.

The subscription service, which rebranded from LOVEFiLM Instant in 2014, has established itself as a major contender on the streaming scene with a host of major deals. Agreements with Warner Bros means that the site is now the UK SVOD home of Batman and Superman, both live-action and animation, while a deal with StudioCanal has secured the streaming rights to such modern classics as Paddington and Under the Skin.

In the world of US TV, Amazon has also snapped up titles from both FOX and AMC. This month, new martial arts series Into the Badlands premieres weekly after its US broadcast, joining Halt and Catch Fire Seasons 1 and 2 and the first five seasons of Mad Men. Next year, Fear the Walking Dead will be added exclusively for subscribers, joining Seasons 1 to 4 of The Walking Dead.

They join Mr. Robot, now available exclusively on Amazon Prime, alongside other exclusive titls such as Outlander and Vikings.

Amazon’s original titles have also become increasingly impressive, from the reboot of the BBC’s Ripper Street and the Ron Perlman drama Hand of God to the hilarious Red Oaks and the Emmy award-winning Transparent, the first web-only show to take home a Golden Globe for Best Series. Later this month, Philip K. Dick’s The Man in the High Castle will also premiere on Prime Video.

Amazon, though, has not made its streaming service available on any other devices before now, instead choosing to focus on its own (impressive) Fire TV Box and Stick. But that has all changed this week with the arrival of Amazon Video on Roku – an addition that makes the Roku Channel Store the most comprehensive of all streaming media devices, including the three major subscription platforms (Netflix, Amazon and NOW), as well as catch-up TV services iPlayer, ITV Player, All 4 and Demand 5.

The launch of the Roku app arrives hot on the heels of the launch of Apple’s latest model of Apple TV, which is lacking in all of the Freeview catch-up services and does not offer Amazon either. It also puts Roku’s search function one step ahead of Apple’s rival, Siri-based search feature, by allowing customers to search for titles across multiple services – including Amazon Prime’s library. It also adds another pay-per-view option for Roku users, with Amazon Instant Video offering titles not available through its subscription service to both buy and rent.

A subscription to Amazon Prime Video costs £5.99 a month – or, if you want free next-day delivery on Amazon products as well as access to Amazon’s music subscription service, £79 a year as part of a full Amazon Prime membership. For more information on Amazon, or to sign up, click here. For more information on Roku boxes, click here.

What’s coming soon to Amazon Prime UK this month? Head this way.

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