David Farnor | On 09, Aug 2016

All 4 is making things more personal with the launch of a new My4 feature.

My4 is a new area in the All 4 Android app that will help users find and resume shows they have recently been watching.

With My4, users will also have the ability to begin watching a show on the all4.com website and then pick up right where they left off on an Android device.

The feature sees All 4 catch up with other catch-up platforms, which are increasingly placing an emphasis on personalisation and cross-device streaming, as a means of both engaging users and bringing them back to the site – with All 4’s use of ads to generate revenue, retention is particularly important for Channel 4.

The new feature arrives as the broadcaster continues to expand its reach. All 4 first launched on Android at the end of last year? following a trial of a preview app to the broadcaster’s Core4 viewer test panel.

Now, the service is available on a range of new Android devices for the first time. Specifically, you can now download the app on the Samsung Galaxy S7, the Google Nexus 6p, the LG G5, the OnePlus One, the Google Pixel C, the Huawei P9 and the HTC 10. Users of these devices with Android OS 4.3 and up will also be able to watch live broadcasts from all of Channel 4’s channels using All 4’s Watch Live feature, launched this year.

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