ITV has announced that the ITV Player app is now available on Amazon Fire tablets.
The catch-up app enables viewers to access their favourite ITV programmes on the move. Up until now, it has been a surprising omission from the Amazon Fire tablet app line-up – and the Amazon Fire TV too. From today, though, the terrestrial broadcaster’s VOD app is available for free in the Amazon store. As well as access the last 30 days of ITV’s catch-up content across ITV, ITVBe, ITV2, ITV3, ITV4 and CITV, it also allows users to watch ITV channels live.
Paul Kanareck, Director of Online and Brands at ITV, says: “Tablet devices are a significant driver of long form video requests for the ITV Player and we are very excited to have launched the new and improved version of the app on Fire tablets today. As second screens are increasingly becoming second TVs, we are delighted to offer an instant and immediate user experience to allow Amazon’s customers to spend more time with ITV’s fantastic content.”
“We’re thrilled to welcome ITV Player to the Amazon Appstore,” adds Steve Rabuchin, Vice President, Amazon Appstore. “ITV has delivered an innovative app that offers customers a great streaming experience, allowing them to enjoy the shows they love across our complete range of Fire tablets”.
We’d wager it won’t be long until ITV Player arrives on Fire TV too.