Condé Nast Entertainment and Netflix are teaming up take on the world of cricket.
While live sports isn’t part of the streaming giant’s game-plan, sports documentaries are its new star player, able to draw in a new demographic while reinforcing its position within the documentary landscape and capitalising on the success of college football series Last Chance U. With Amazon following a similar play, under its Emmy-winning All or Nothing banner, the race is now on to score as many sports franchises as possible. For Netflix, which is placing a growing focus on India as a target market, cricket is a natural next step to kill two birds with one bat.
Variety reports that Indian Premier League (IPL) franchise the Mumbai Indians will be the subject of a new docu-series. The unscripted eight-part show will follow the cricket team as they try to win the IPL for a record fourth time. Following players through the 2018 season, it will give audiences an insight into the values and traditions that make the Mumbai Indians the most followed team globally and the most successful IPL franchisee, with three titles and two Champions League trophies in their cabinet.
Led by capital Rahit Sharma, the team has nurtured such talent as Jasprit Bumrah, Ambati Rayudu, Yuzvendra Chahal, and Hardik and Krunal Padya. The series will spend time with players both on and off the field, on the road and at home, all leading up to the IPL18 final.
The series is produced by Condé Nast Entertainment, with Al Edgington, Joe LaBracio, Dawn Ostroff, Jeremy Finn, Jamie Stewart and James Maby attached as executive producers.