James R | On 10, Sep 2019

YouTube has launched YouTube Fashion, designed to be the go-to destination for style content on YouTube.

The hub will feature videos from the biggest names in the industry, as well as content from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.

From 2014 to 2018, the number of Fashion & Beauty channels on YouTube has grown over six times, generating billions of views in the last year alone. The aim for /Fashion is to create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty.

“My hope is that anyone looking for all things style will now have a place to come and be inspired by what they see,” says Derek Blasberg, Director of YouTube Fashion and Beauty.

A featured section for creators will range from getting ready with Camila Coelho or joining m Jenn Im for a Fendi fashion show in Rome, while a ‘Beauty Today’ section will feature content from gurus such as Jackie Aina and Huda Beauty.

There will also be collaborations between fashion brands and creators, such as Louis Vuitton teaming up with Emma Chamberlain and the Dolan Twins, and established creators welcoming new fashion professionals onto the platform, such as when RuPaul’s Drag Race winner (and fledging YouTube creator) Violet Chachki teamed up with Gigi Gorgeous for a makeover.

Just in time for the kickoff of September Fashion Month, /Fashion will also be livestreaming the latest collections straight from the runway, including Ralph Lauren, Michael Kors, Dior and more.

New voices will also join YouTube from across the industry, including fashion professionals, publishers and brands, such as Being Naomi, Naomi Campbell’s new channel that covers everything from her preflight routine to her emotional return to the Valentino runway.

“Our goal is to make YouTube.com/Fashion a diverse and inclusive place, filled with the latest fashion and beauty trends, content and more,” says Blasberg. “We’ll be working over the coming months to bring more international voices to the page and to localize for global markets. We can’t wait for you to explore our new offering, get inspired by all the great content, and share your favorites with friends.“

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