Sofia Coppola adapting The Custom of the Country for Apple TV+
James R | On 26, May 2020
Sofia Coppola is returning to Apple TV+ for her next project, an adaptation of The Custom of the Country.
First published in 1913, Edith Wharton’s novel is a scathing story of ambition featuring one of the most ruthless heroines in literature. Undine Spragg is as unscrupulous as she is magnetically beautiful. Her rise to the top of New York’s high society from the nouveau riche provides a provocative commentary on the upwardly mobile and the aspirations that eventually cause their ruin.
Considered inspiration for Downton Abbey, it’s a story that sounds like a natural fit for Coppola, whose career to date has ranged from Lost in Translation and The Virgin Suicides to The Bling Ring and Marie Antoinette. She is currently working with Apple TV+ to develop the novel for a TV series.
The project marks a reunion for the pair, after she directed the film On the Rocks, starring Bill Murray and Rashida Jones, for the tech giant’s fledgling streaming service. A limited series is the end goal, with Coppola writing and directing.