Sky Sports expands Premier League rights
James R | On 22, Nov 2018
Sky Sports is expanding its rights for the Premier League, with the addition of near-live extended highlights and mobile clips.
From next season, Sky Sports customers will be able to enjoy the very best heart-stopping, hair-raising moments from the top flight of UK football with a complete set of ways to watch. With viewing up 12% year-on-year, and four matches recording an average audience of more than 2 million, more people are enjoying the drama the Premier League provides. Keen to capitalise on its position in the competitive sports market, Sky is investing further, adding the near-live extended highlights and mobile clip rights to its package.
From the 2019-20 season in the UK and Ireland, Sky Sports customers will now get: 128 exclusively live Premier League matches each season, including every weekend top pick, in-game goals and clips for mobile devices from Sky Sports live matches and all other games not televised live (excluding Saturday 3pm matches), plus extended highlights on-demand through Game of the Day and Match Choice.
Sky Sports Managing Director Barney Francis says: “The Premier League continues to be a captivating competition that we all love, so we’re delighted to add the final pieces of the puzzle from next season so that fans can continue to follow the whole story with Sky Sports. Mobile clips and On Demand highlights are a really important element of what we offer, when combined with the 128 live games, it means for a Sky Sports customer they’ve got the Premier League totally covered.”
Richard Scudamore, Premier League Executive Chairman, adds: “Sky Sports provides brilliant Premier League content for fans of our clubs and we are very pleased they have chosen to invest in these rights. Viewers increasingly want more choice over how and when they consume our competition and Sky’s ability to complement these digital clip and on-demand rights with their extensive live-match coverage is great news for fans.”
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