PewDiePie has launched his own network of online vloggers on YouTube.
The biggest YouTube star of them all, known in real life as Felix Kjellberg, has previously been critical of the role that some multi-channel networks (MCNs) play within the online video community. MCNs act as a management group for vlogging talent, bringing together multiple channels and, in theory, helping to promote them – all for a piece of the revenue pie. Now, though, Felix has formed his own network, called Revelmode.
Revelmode will be part of Maker Studios, the MCN that PewDiePie has been signed with for years, but Felix says he hopes he will do things differently.
“I think networks can be something very positive for everyone involved, they should be something that helps channels on YouTube grow and reach their maximum potential,” he said in a video announcing the network, although he admitted that having Maker’s backing made it “lose its hipster cred”.
Revelmode, he explained, will essentially be “some YouTubers coming together as a group to do awesome things”, whether that’s making series or games or music or animation. It currently consists of eight vloggers: CinnamonToastKen, Jacksepticeye, Emma Blackery, CutiePieMarzia, Jelly, Dodger, Kwebbelkop and Markiplier.
PewDiePie says that the network is starting with big, popular names, but hopes that it may one day open its doors to smaller YouTubers as well.
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