YouTube has revamped its homepage for mobiles.
Streaming on the movie is an increasingly common choice for many viewers, especially when it comes to short videos, the bread and butter of YouTube’s traffic – indeed, more than half of the site’s views come from mobile devices, with the average mobile session now more than 40 minutes (up 50 per cent) year-on-year.
YouTube therefore continues to upgrade its mobile offering. This latest redesign of its home page will combine a clean and simple format with more relevant personalised recommendations that make it easier to discover videos users will want to watch. The new recommendation system is based on “deep neural network technology”, which means it can find patterns automatically and keep learning and improving as it goes – every day, YouTube recommends hundreds of millions of different videos on Home, billions of times, in 76 languages.
One of the biggest improvements is how the system suggests more recent videos and those from the creators users like. People who have tried the new system have spent more time watching fresh videos and content from their Subscriptions.
The new homepage is now live for both Android and iOS users.