YouTube Red has ordered a new original film from AwesomenessTV.
The subscription service launched last month in the US and, while there is no concrete launch date in the UK yet, YouTube is wasting no time in expanding its range of exclusive content. Red so far includes both series and movies, with its feature line-up comprising of self-promoting behind-the-scenes doc A Trip to Unicorn Island and musical teen drama Band Camp.
The latter was produced by Awesomeness Films, the feature-focused arm of YouTube network and digital media company AwesomenessTV. The firm has established itself as a major player in the YouTube world – so much so that the company was acquired by DreamWorks Animation several years ago. AwesomenessTV is also behind the new series Foursome, which will premiere on YouTube Red on 30th March.
Now, the SVOD platform is teaming up with Awesomeness Films once again for romantic comedy We Love You. The third project from the company for Red, it will star Yousef Saleh Erakat (FouseyTube), Lele Pons (of Vine fame) and Dear White People star Justin Dobies.
Erakat and Dobies play two friends, Ford and Noah, who both fall for Callie (Pons) – but can they stop their friendship being ruined by persuading her to date them both at the same time?
Production on the movie has already started, reports Variety, with other web celebs Ray William Johnson (of YouTube’s Equals Three) and Lauren Elizabeth Luthringshausen, Joe Hursley and Londale Theus Jr. also appearing in the film.
“We Love You is a contemporary love story with a comedic twist,” says Matt Kaplan, president of Awesomeness Films. “It is the kind of film, supported by a cast of talented actors, that we know our audience loves.”
Susanne Daniels, YouTube’s global head of original content, adds: “In less than a year, Awesomeness Films has established itself as a leader in creating films audiences love, and we’re excited to partner with them again on their next film.”
Waiting for the launch of YouTube’s SVOD service? YouTube Red originals are currently released in the UK on a pay-per-view basis. Read our reviews of the site’s first original titles here.