The number of views received by the top channels on YouTube has jumped 110 per cent in the past year.
A new report from Tubefilter, which monitors the 100 most popular channels on the video site, shows that they notched up a total of 14,727,009,650 views. That’s 14.73 million, for those scared by big numbers. And these are big, big numbers.
DisneyCollectorBR is still the most-watched channel on YouTube, with almost 517.3 million views – 25 per cent higher than last month – as it establishes itself as the go-to destination for videos of adults unboxing and playing with children’s toys.
Gaming channel PewDiePie was the second most-watched, with its views jumping 7 per cent to a total of 417.9 million – almost 100 million behind DisneyCollectBR.
Taylor Swift was the third most popular, adding 361.3 million views during the month, followed by GetMovies – Russian cartoons for kids – which saw its views surge 63 per cent months to just over 359 million. LittleBabyBum, offering classic songs for kids, racked up 302.1 million views, proof that YouTube’s decision to launch a child-friendly app has the large target audience to back it up.
iloveMayThing, which follows family holiday videos from Hulyan Maya and her son, daughter, and husband, was the biggest gainer in January, with views increase 65 per cent, enough to see it reach number 72 in the global chart.
In the past week, meanwwhile, Saturday Night Live has enjoyed the biggest boom in views, thanks to its anniversary show. The 40th special’s star-studded sketches, such as Celebrity Jeopardy, helped SNL on YouTube to almost 24.1 million views during the week, making it the 44th most popular channel in the USA.