Former President of Universal Television Bela Bajaria is moving to Netflix.
Bajaria, who oversaw creative programming for the studio, has previously been Senior Vice President, Cable Programming for CBS TV Studios, and Senior Vice President of Movies and Miniseries for the CBS network. From November, though, she will become Vice President of Content for Netflix, leading its team focused on TV and film licensing from major US studios, as well co-production relationships with major US networks. She will also oversee a new team developing original unscripted programs.
The move marks Netflix’s growing focus on co-production and development partnerships with studios and networks, as opposed to old-fashioned licensing. Bajaria has been no stranger to that process: in addition to such hits as Brooklyn Nine-Nine and Bates Motel, she has produced Master of None and Unbreakable Kimmy Schmidt, both of which are at Netflix. She has also developed Gypsy, starring Naomi Watts, for Netflix, which will premiere in 2017.
“Bela is a great creative television executive with broad experience and deep industry relationships,” says Netflix Chief Content Officer Ted Sarandos. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”
Netflix is currently co-producing series including Star Trek with CBS, The Alienist with Paramount TV and the just-launched ABC series Designated Survivor with E One, sharing windows globally with original broadcasters and ensuring early financing.
“I am looking forward to joining Netflix, an innovative company that supports creative vision and fosters risk-taking. Having worked closely with Ted, Cindy and the team, I know they are great creative partners and care deeply about the experience of talent, their partners and their members,” comments Bela. “They are a dynamic group and I’m looking forward to continue building new partnerships at Netflix with amazing talent and studio and network colleagues.”