Sky has inked a major new deal with Jaunt Inc., to be its global partner for producing and distributing VR content.
Jaunt’s XR Platform is a white label immersive content distribution solution that enables media companies, brands, content aggregators and enterprise customers to deliver immersive content directly to audiences through their owned and operated channels.
Sky VR Studio, Sky’s in-house virtual reality studio, will use the technology to deliver content to consumers via its Sky VR app. Sky will become the first media company to adopt the Jaunt XR Platform for the distribution of its VR content, which includes experiences that allow viewers to explore inside The Jungle Book’s King Louis’ temple, as well as ride a Star Wars X-wing starfighter fighting Imperial forces.
The partnership marks the launch of the Jaunt XR Platform and will be one of the immersive technology company’s showcase demonstrations at CES 2018 in Las Vegas this month.
Gary Davey, Managing Director of Content at Sky says: “The viewing habits of our customers are evolving and, the appetite for immersive content is growing day by day. Since launching the Sky VR Studio in 2016, we’ve been at the forefront of VR content creation – fusing together world-leading technology with the best storytelling and ideas. This year, Sky will launch ‘Hold the World’, an inside look at the Natural History Museum’s collection of rare objects, featuring a three-dimensional hologram of Sir David Attenborough – a world first.
“To deliver these experiences to our customers, we need the right platforms and technology. We’re excited to adopt the Jaunt XRP as it will let us take the next steps in our VR journey, helping ready the Sky VR App to handle the ever more innovative and complex VR experiences we will be creating.”
Dominic Collins, General Manager Jaunt International, adds: “Sky is an example of a media company that is already producing fantastic immersive content for their viewers, naturally we wanted to give them the tools to distribute those experiences in a seamless way across their own channels. Sky, like many broadcasters, has a huge opportunity to pioneer the way in which immersive content enters and enriches the lives of consumers all over the world and we’re excited to power that vision.”
PwC’s Global Entertainment & Media (E&M) Outlook 2017-2021 , predicts the UK’s Entertainment and Media sector is set to grow at a compound annual growth rate (CAGR) of 10% over the next five years, driven by growth in VR and advertising.
Their partnership launches just as HBO prepares to debut the linear TV version of Steven Soderbergh’s innovative series, Mosaic. The thriller launched as an interactive app in the US last year, but has yet to be released in either form on UK soil. With Sky owning the UK rights to HBO content, there could be a chance that Mosaic’s interactive release will happen through Sky’s own VR app. For more on Mosaic, click here.