With all the talk about Tesco and blinkbox, it is easy to forget that other supermarkets have gone down the streaming route. Did you know, for example, that Sainsbury’s has its own VOD service? Well, it does. And now, it is available on Roku.
The channel offers movies and TV shows to buy and rent, which in itself is nothing remarkable. Much like Tesco’s business model, though, it uses its own rewards scheme as a currency, building a bridge between physical stores and digital sales. That means if you’re a regular Sainsbury’s shopper, you can use your Nectar points to buy or rent TV series and movies to stream to your TV.
This week, the Sainsbury’s Entertainment channel officially landed on Roku, which places it on the most popular streaming media device platform just in time for Christmas – good timing for those with Nectar points earned from the big season food shop, but also vital exposure for its online offering in a competitive market. Didn’t know Sainsbury’s had its own VOD service? You do now.