NOW TV is raising the price for an Entertainment Month Pass this August.
The streaming service, which launched several years ago in the UK, is the equivalent of a cord-cutting VOD service in the USA, giving non-Sky customers access to Sky’s pay-TV channels without the hassle of a contract.
An Entertainment Month Pass lets you stream a selection of Sky TV channels live and also catch up on-demand, including Sky 1, Sky Atlantic, Sky Living, FOX UK, ITV Encore and more. In recent years, NOW TV’s Entertainment Pass has allowed UK viewers to watch Game of Thrones online legally, as well as shows such as The Walking Dead, 24: Legacy and Westworld.
With Game of Thrones Season 7 arriving on Monday, the show is likely to be more popular than ever, with all six previous seasons available to stream already on-demand as a box set. Indeed, in 2014, NOW TV was so popular that it crashed during the Game of Thrones premiere, a problem that has largely been avoided since.
The price was increased back in 2014 from £4.99 a month to £6.99 a month. Now, NOW TV is stepping things up a quid, raising its price to £7.99 a month. The new price will come into effect from 15th August 2017. That means that any existing subscriptions that renew after that date will do so at the higher price – any that renew before this date will remain at the old price for one month, before then automatically being increased to the new rate.
The good news is that NOW TV is not just the home of Game of Thrones: it is still adding more box sets and new shows to the service, with over 8,000 individual episodes now on the site, spanning over 250 box sets. New arrivals coming soon include Tin Star with Tim Roth in September, The Deuce with James Franco and Maggie Gyllenhaal later this year, Season 1 to 4 of Ray Donovan from 17th July (and Season 5 from 16th August), plus the chance to relive Westworld Season 1 from 14th August.