NOW TV has launched a new TV ad campaign, as part of a rebrand.
The adverts, combined with new, brightly-coloured logo, is the first rebrand since the VOD service’s original launch in July 2012. The theme of the campaign, created by WCRS, is ‘digital magic’ and centres around four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of NOW TV.
The thinking behind the campaign is that it provides viewers with the ability to watch Sky TV without contracts – “a bit like magic as it creates instantaneous transformations and combinations that seem scarcely possible and makes amazing things easy”. They even have a hashtag: #NOWTVMagic.
The media planning for the campaign was developed by Mediacom, while the TV advert itself is helmed by Simon Williams, who is no stranger to magical visuals, delivering previously eye-catching visuals for brands including Cadbury Fingers, Peugeot, Persil and McDonalds.
Here’s his rather neat Persil pop-up ad:
And here’s the making of his Cadbury Fingers advert, “Good Times”:
NOW TV’s new brand identity, developed by brand agency venturethree, features a rounded new logo and bright colour palette that “reflects the fun, simple and easy nature of NOW TV’s products”.
The rebrand follows the company’s best ever quarter in terms of growth and arrives just in time for the premiere of Game of Thrones next month, which will be available to watch online live and on catch-up on the service for non-Sky customers.
Here’s the first new advert from the campaign: