David Farnor | On 20, Jul 2018

Get set for a US reality TV binge-fest as streaming service NOW adds a new hayu Pass to its range of contract-free, pick-and-mix subscriptions.

Launching last year in the UK, NBC’s hayu is a subscription service dedicated to reality TV, available as a standalone app and also through Amazon Prime Video’s add-on platform, Amazon Channels. Now, hayu’s reality TV library is launching on NOW too, with over 200 reality shows available for £3.99 per month. (Hayu Pass auto-renews at £3.99 a month until 1st September 2020, £4.99 thereafter unless cancelled.)

The hayu Pass is launching just in time for the Season 15 premiere of Keeping Up with the Kardashians on 6th August. Offering over 6,000 episodes of explosive reality direct from the US, fans will be able to indulge in the latest baby and business drama from the ever-expanding Kardashian clan, or see friendships break-up and make-up in The Real Housewives franchise, as well as tune in for surgical miracles on Botched, as Doctors Dubrow and Nassif fix plastic surgeries gone wrong.

Gidon Katz, Managing Director of NOW, says: “If you’re serious about keeping up with the Kardashians and can’t wait for your next Real Housewives fix, then the hayu Pass on NOW has you covered. Stream all the gossip from over 200 reality shows as soon as they air in the US – no dramas!”

“As a world-leading producer of reality content, NBCUniversal is delighted to be partnering with NOW for the all-reality service, hayu,” comments Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International.

“By subscribing to the hayu Pass on NOW, reality fans can access the service on multiple devices, watching brand new hit series from the US – where and when they want. Beyond selecting from over 6,000 episodes and over 200 series of hayu’s top reality content – the majority of which debut on the same day as their US launch – fans can access complete box sets so they can catch up on almost every series from the very beginning.”

The new hayu Pass joins NOW’s existing range of entertainment, movies, sports and kids passes:

Entertainment Membership (£7.99) – watch over 300 Box Sets and 11 channels not on Freeview including Sky Atlantic

NOW Cinema Membership (£9.99) – enjoy over 1,000 movies on demand and a new premier every day.

Sky Sports Pass (Day – £7.99, Week – £12.99, Month – £33.99) – see our biggest live matches and events on 10 Sky Sports channels.

Kids Membership (£3.99) – watch six live channels and thousands of kids TV shows on demand

hayu Pass (£3.99) – stream over 200 reality shows as soon as they air in the US. (Hayu Pass auto-renews at £3.99 a month until 1st September 2020, £4.99 thereafter unless cancelled.)

All five passes can be streamed on the NOW Smart Stick and NOW Box, as well as a range of other devices with the NOW app.

For more information or to start a 7-day free trial of the hayu Pass on NOW, click here.

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