Netflix has renewed Project Mc2 for two more seasons, set to arrive later this year.
The Daytime Emmy-nominated series was produced by Netflix in association with MGA, the company behind the Bratz dolls. Alongside a string of short-form videos produced by YouTube MCN AwesomenessTV, the streaming giant’s live-action series debuted last year with three episodes to promote the toys. Unlike Bratz, though, the Project Mc2 dolls celebrate smarts, with the story and characters (McKeyla, Adrienne, Bryden and Camryn) based around the STEAM curriculum, which prioritises the subjects of science, technology, engineering, art and mathematics. The first episode saw the high-school students stumble upon a plot to interfere with a prince’s civilian flight to space, only to be recruited to a secret spy organisation, requiring them to use their wits, skills and academic knowledge.
This week, Netflix – in conjunction with the White House Council on Women & Girls and the U.S. Dept. of Education – has been “reminding all females how they can own their smarts and be super cool while doing it, just like McKeyla, Adrienne, Bryden and Camryn”.
At a conference focused on Helping our Children Explore, Learn and Dream without Limits: Breaking Down Gender Stereotypes in Media and Toys, Netflix announced they will partner with a leading youth organization in the US to create interactive show screening experiences and online discovery kits, encouraging young girls to unlock their STEAM potential. Details of the partnership will be announced this summer, alongside the show’s second season.
“The strong values of teamwork, tenacity, female empowerment and intelligence is something we want all girls including my daughters to see more of on television,” said Andy Yeatman, Director of
Kids Content Acquisition. “We’re thrilled to bring two more seasons of Project Mc2 to our members and to show young girls around the world that STEAM is both fun and accessible.”
Smart and successful leading women from the fields of entertainment, aeronautics and information technology will band together to bring Project Mc2 to its next level. Season 2 will not only introduce exciting new missions and fun, crime-solving experiments, but girls will also meet new friends, who each contribute their own unique experience to their super smart spy squad.
“When we set out to create the Project Mc2 franchise, our goal was to make STEAM relatable and fun for girls by seamlessly integrating it into things we know they already love,” says Isaac Larian, CEO of MGA. “As we expand the Project Mc2 universe with Season 2 and beyond, we hope to continue to increase girls’ exposure to these important disciplines and foster a confidence and receptiveness that can follow them into adulthood.”
Season 2 of Project Mc2 will premiere worldwide on Netflix on Friday 12th August, with Season 3 arriving in the autumn. You can read our review of Season 1 here.