Netflix is continuing its baking binge with the announcement of a new cooking reality series, Sugar Rush.
The streaming giant is increasingly pushing into unscripted productions, with everything from fitness contest Ultimate Beastmaster to lifestyle makeover hit Queer Eye. One of the big reality sensations of recent years has been The Great British Bake Off, and Netflix has also been trying to recapture that winning recipe.
Last year, it debuted Nailed It, a series that celebrates failure over success, as it pits amateur bakers against each other in a 30-minute TV contest: recreate a selection of stunning baked goods with no experience and see who can get the closest to not making a total mess. The winner walks away with $10,000.
The result couldn’t be further from the Beeb’s Bake Off, with host Nicole Byer creating a raucous, rapid-paced environment that relishes in incompetence. It has already been renewed for a second helping. Earlier this year, meanwhile, Netflix snapped the rights to the whole of Bake Off.
Now, it’s whipping up another original with Sugar Rush, a “relentlessly fast-paced baking competition” that challenges brilliant bakers to create sweet treats that look beautiful and taste amazing – all against the clock. The competition is hosted by Hunter March and judged by two world class pastry chefs: Candace Nelson (co-founder and executive pastry chef behind Sprinkles cupcakes and Pizzana in Los Angeles) and Adriano Zumbo (pictured above), whose own Zumbo’s Just Desserts is already on Netflix UK.
The series is produced by Magical Elves, with eight episodes orded by Netflix.