David Farnor | On 17, Dec 2014

Netflix has added its social recommendations feature to Android devices.

The feature was rolled out across platforms in September, starting with iOS apps and consoles and moving onto smart TVs and set-top boxes. Now, Netflix has announced on its Tech blog – always worth a read for an interesting look at Netflix’s behind-the-scenes goings-on – that the feature is available on Android devices.

Now, Android owners can easily – and, more importantly, privately – recommend shows and films to friends and family.

Netflix notes Android’s “rich push notification capabilities”, which have also allowed the company to add reaction buttons to each recommendation message – allowing users to watch, find out more about, or thank friends for their suggestions.

More excitingly, perhaps, is the additional features introduced for Android smartwatch users.

Netflix has also added functionality to allow smartwatch owners to perform exactly the same actions on their wrist without having to get out their phone. While you wouldn’t ever watch something on your, erm, watch, it marks a step towards integrating wearable tech into the VOD world. One day, will people be able to use their timepiece as a remote for Netflix? What, then, would come next?

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