LOVEFiLM Instant iPhone app launched for first time
David Farnor | On 19, Nov 2013
LOVEFiLM have finally announced a new iPhone app and iPod touch app that allow members to stream films and TV series on the go.
Previous LOVEFiLM apps have allowed subscribers to manage their DVD rental lists, but this is the first time that the LOVEFiLM Instant catalogue has been available on an iPhone and iPod touch. The launch marks a long-awaited move away from their disc-oriented service to video on-demand that puts the Amazon-owned company on even footing with rival Netflix. LOVEFiLM Instant is still not available on Android phones, though, leaving Netflix ahead in the smartphone game, at a time when more and more people are watching things on their mobiles.
Members can now access TV and movie collections instantly from the redesigned homepage, making it easier to find new releases, browse a particular genre, or check out the specialist collections from IMDb.
TV fans will find their favourite shows available from a dropdown menu on the homepage, which offers links to popular and recently added series.
AirPlay support has also been introduced into the LOVEFiLM app, allowing users to wirelessly stream the latest and greatest entertainment from their mobile device directly to the big screen using Apple TV. Customers then have the ability to minimise the app while they continue to playback via Airplay.
LOVEFiLM members can also access the wealth of information available from sister site IMDb throughout the app, with star ratings, actor and director lists, goofs, trivia and quotes all available at the touch of a button. Recommended videos based on what other customers have viewed are also included.
Along with its new design and streaming functionality, LOVEFiLM’s updated app also includes the site’s Watchlist function, which lets users find titles they have added from other devices, as well as add titles from their iPhone and iPod touch to watch later on other LOVEFiLM compatible platforms. Android users will be hoping that list of compatible platforms gets longer very soon.
The LOVEFiLM Instant App is available for free from the App Store on iPhone, iPad and iPod touch. You can download it here.
