ITV channels are now avalable to watch online through a NOW TV Box.
From today, customers using a NOW TV Box will start to see the ITV Player App automatically download onto their device as part of a phased rolled out over the coming weeks.
It’s the latest and last terrestrial catch-up TV service to launch on the Box, which already offers BBC iPlayer, 4OD and Demand 5.
Customers will be able to catch up on ITV, ITV 2, ITV 3, ITV 4 and CITV from the last 30 days on their main TV.
The addition of ITV Player on NOW TV is just in time for the World Cup, which kicks off tomorrow. It follows the arrival of ITV’s channels on Sky Go, Sky’s mobile TV service. While Sky Go is only available to existing Sky customers, though, NOW TV lets non-Sky customers stream Sky TV channels, such as Sky Atlantic – the home of Penny Dreadful and Mad Men – and Sky 1 – home to 24: Live Another Day – for £6.99 a month, without a contract.
The NOW TV Box is Sky’s own streaming media device, which plugs into your television and connects it to the Internet for streaming video. It costs £9.99.
The NOW TV Box will continue to evolve over the next month with a new software update rolling out to all devices. Customers can look forward to a refreshed homepage screen with a new look and feel, making it easier to navigate the Apps available on the device and also see the arrival of the BBC Sport App.
For more information, or to buy a NOW TV Box, hit the button below.