Can’t get enough of Netflix? Already halfway through your next box set? Had to hit pause just to read this article? Then Three has good news for you: the mobile network is scrapping data charges for streaming.
Its new Go Binge offering allows binge-obsessed customers to watch and listen to popular services without fear of exceeding their data limit. A UK first, the service allows new and upgrading customers to enjoy their favourite films, TV shows and music on the go. Four streaming platforms are currently included in the deal: Netflix, TVPlayer, SoundCloud and Deezer.
Go Binge is in response to the UK’s obsession with keeping up with the latest series, no matter what the consequences, even if that means missing a social engagement or ‘cheat-watching’ on their partner. Three undertook an extensive period of research that identified an explosion of binge-watching and content streaming, proving that bingeing is the new normal when it comes to the nation’s viewing and listening habits.
According to the study, more than one in five Brits (21 per cent) say bingeing is now the only way they watch a TV show. Currently 22 per cent also regularly binge content on the go, indicating people’s desire to watch and listen to content during downtime, such as when they are commuting. Nearly 40 per cent also admitted that they worry about streaming on the go due to the fear of using too much data.
Dave Dyson, Chief Executive at Three, says: “We know that from our extensive insight that bingeing on content has become part of everyday life, yet people have been unable to do that on the go as much as they’d like due to fears of exceeding data limits.
“It’s my ambition to unlock any restrictions that stop consumers from enjoying their mobiles and using them to do the things they love. With Go Binge we are the first network in the UK to give people the freedom to use their data to stream their favourite shows and music without any boundaries and without worrying about restrictive data allowances and charges.”
Of course, there are restrictions and conditions – the Go Binge packages are only available to customers on Advanced plans with a 4GB or above data allowance. Any existing contract, SIM only and broadband customers will need to change to a higher price plan in order to benefit from the removal of data charges across the four services.