DreamWorksTV has officially launched on YouTube. The channel (www.youtube.com/dreamworkstv) is the studio’s latest foray into the world of original video content and will showcase animated and live-action shorts from both new characters and familiar faces, such as Shrek, Puss in Boots and Kung Fu Panda.
DreamWorks Animation has already teamed up with Netflix to produce original web series, such as spin-offs from Turbo and How to Train Your Dragon, but the company is evidently keen to distribute content using its own brand directly to viewers. Indeed, the ambitious move into dedicated YouTube territory is the first of any major Hollywood studio. DreamWorksTV builds upon the acquisition of YouTube creators AwesomenessTV a year ago, combining the DreamWorks Animation’s family brand with the digital experience of the AwesomenessTV team.
The channel will be overseen by founder Brian Robbins.
“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” says DreamWorks Animation CEO Jeffrey Katzenberg. “This is a huge opportunity for the DreamWorks brand.”
The line-up includes family-friendly versions of reality TV, original animated web series from top creators as well as vlog posts from DreamWorks’ stable of fan favorite characters. Richie Rich, an original scripted series based on the iconic comic book character, will also make its debut this summer.
Additional content will include Watch This, a curated “best-of-the web” shorts selection, as well as RetroToons, which will consist of highlights from the Classic Media library.
Here’s the trailer for the channel: https://www.youtube.com/watch?v=NhMBqPicB7o
Shows to keep an eye out for:
A live-action sketch comedy series featuring up and coming kid comedians.
Record Setter Kids
Hosted by YouTube star JennXPenn, features kids from all over the country who come up with wacky records to break.
Prank My Parents
Kids get a chance to play tricks on their parents in this fun hidden-camera series where kids make all the rules.
Jimmy Blue Shorts
This animated sketch comedy created by Zach Aufdemberg and produced by Oddbot is hosted by talking jean shorts.
This punny slapstick comedy by Ron Yavnieli centers around three gorillas who wreak havoc, perpetually disturbing the peace in their otherwise idyllic wildlife preserve.
“Let’s get newsie” with a top flight anchor team of cardboard cut-ups in a stop-motion series created by Jimbo Matison.
Everything happens at the Puddleton Public Pool. Teenagers! Musclemen! Wimps! Inflatable Rafts! Bad Swimwear! It’s all fodder for fun in this irreverent ensemble comedy by David Fremont (Liquid TV).
Fifi Cat Therapist Have a seat on the couch and tell all to Fifi, cat therapist extraordinaire. This sassy house-cat tells it like it is to neighborhood animals seeking advice in this animated comedy by Mike Blum (Lilo & Stitch).