David Farnor | On 21, Dec 2015

BT TV has become the first TV service in the UK to offer Netflix in 4K.

Ultra HD has fast overtaken 3D as the next big thing for video quality in home entertainment – and streaming services have been quick to embrace it, as it places them one above the HD currently offered by normal broadcasters. Both Netflix and Amazon Prime Video now offer their original content in 4K, which means that – yes – Adam Sandler’s The Ridiculous 6 is now available in Ultra HD.

Now, BT TV has added support for 4K Netflix with its new Ultra HD YouView+ set-top box. BT TV was the first UK TV service to offer Ultra HD content through BT Sport Ultra HD and today’s launch keeps the pay-TV provider ahead of the pack. Customers will need a compatible Ultra HD TV, though, which has proven a costly barrier to 4K’s mainstream adoption. They can then sign up to BT TV’s Total Entertainment package for £15 to receive a YouView+ Ultra HD set-top box – with Netflix’s 4K package costing (at the time of writing) an additional £8.99 a month.

Delia Bushell, managing director of BT TV & BT Sport, says: “This is bringing our BT TV customers the best drama series married with the highest quality viewing experience now available. Our Ultra HD package will enhance the experience and provide unmissable content at great value, including must-see new Netflix shows like Narcos, and original series like Orange Is The New Black available, alongside live action from the Barclays Premier League and UEFA Champions League and Europa League. We’re delighted to be offering our customers a wide range of incredible Ultra HD content with the convenience of a single bill.”

Netflix users without BT TV, though, can still access 4K streaming with other supported devices, including Nvidia Shield, a range of Smart TVs and the new Amazon Fire TV box.

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