BT Sport has inked a deal with Twitter to stream some of its sports coverage live on the social network.
BT Sport Score, the football results show, will be available to anyone using Twitter in the UK. The agreement allows Twitter’s millions of UK users to sample BT Sport’s weekend line-up at no cost. It is the latest move by BT Sport aimed at making its content available as widely as possible: BT made last season’s UEFA Champions League and UEFA Europa League finals available for free on YouTube, as well as the BT Sport website, channels and app.
The show will be streamed via @btsportscore on Twitter each Saturday afternoon. With coverage typically starting on Saturdays at 2.30pm, the show is presented by Mark Pougatch, plus Jules Breach, and features a host of BT Sport pundits, including former Celtic striker Chris Sutton, former Spurs midfielder Jermaine Jenas, former Wales international Robbie Savage and former England international Rachel Brown-Finnis.
BT Sport Score will still be broadcast on BT Sport channels every week. The programme keeps viewers up to date with the action from all the matches taking place across the UK.
Live football will also continue to kick off on BT Sport channels at 12:15pm on Saturdays with a match from the Ladbrokes Scottish Professional Football League (SPFL) or the Vanarama National League. BT Sport’s live Premier League matches broadcast on Saturday evenings with Jake Humphrey follow BT Sport Score.
Simon Green, head of BT Sport, says: “We’re delighted to be showing BT Sport Score live on Twitter. This provides Twitter users a great chance to sample our strong programming, who will be able to watch football news and scores as they come in, whether they are at home or on the move.”
Theo Luke, Director of EMEA Sports Partnerships, Twitter, adds: “BT Sport’s innovative approach continues to transform the experience for fans on Twitter, a place where football conversation is happening live in real time every day. We’re extremely excited to collaborate with them to ensure fans on Twitter don’t miss a moment of the Saturday afternoon action.”
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