Netflix is doubling down on interactive TV series this week, with two new projects announced – and each one is as surprising and distinct as the other.
Hot on the heels of You vs. Wild, an interactive survival series that lets viewers tell Bear Grylls what to do in the wild, comes Battle Kitty.
It’s small. It’s fluffy. It rocks a fierce pink bow. It’s no ordinary kitty. Because this Kitty is using its super-strength, monster battling intuition, and amazing accessories to unlock a new battle ground. And Kitty isn’t taking this journey alone. Kitty is inviting kids everywhere to join the epic quest to defeat all the monsters on Battle Island and be crowned Champion.
The family show will let young viewers explore and navigate their own adventures as they unlock new paths and layers in a futuristic-medieval world.
“Netflix has given me the incredible opportunity to help change how young people see themselves. Like Kitty, an aspirational underdog with a big spirit of determination, I want kids who feel small to realize instead that they can stand strong, have friends, and go on to do amazing things,” comments Battle Kitty creator Matt Layzell.
Battle Kitty originated as The Adventures of Kitty & Orc on Layzell’s Instagram. Layzell rose through the ranks as an animator on Cartoon Network’s The Amazing World of Gumball, supervising director on Nickelodeon’s Sanjay and Craig, and supervising roles on Cartoon Network’s Apple and Onion and Netflix’s Pinky Malinky. He has been named to Variety’s “Animators to Watch” list. Layzell, a first-time showrunner, will also serve as an executive producer.
“Battle Kitty is a mirror reflection of Matt himself – an inspiring, surprising, and incredibly fun show that is infused at every turn with huge amounts of both humor and heart,” adds Melissa Cobb, vice president of kids & family at Netflix. “This series pushes the boundaries of storytelling in entirely new directions thanks to Matt’s innovative interactive format, which will allow kids to engage in an expansive universe together with the most lovable new underdog, Battle Kitty.”