Earlier this year, we were told at Raindance’s Web Fest that AOL would be the VOD platform to watch in 2015. Yes, the company that used give out free CDs with a woman on it wearing a dress made of the Internet.

This week, though, the company made yet another move in its growing online video plans. After announcing a range of newly commissioned content, AOL announced that it has acquired Vidible Inc.. The acquisition of the independent cross-screen video management and exchange platform for buyers and sellers of digital media strengthens AOL’s position in video content management and syndication. In fact, the company claims it creates “the most comprehensive set of video content management tools in the marketplace for creators and publishers”.

Vidible’s cross-screen platform offers a self-service set of tools and exchange capabilities with real time reporting for content creators and publishers. Content creators use the platform to expand distribution reach and increase monetization options of their video content, while publishers in need of contextually relevant videos for their sites use Vidible to source and manage content, which engages audiences and creates new advertising based revenue streams.

“AOL is focused on transforming the digital media environment by creating an open marketplace for video,” says Dermot McCormack, President of AOL Video and Studios. “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe.”

To put that into something a bit more measurable, Vidible also gives AOL a global content exchange with over 300,000 videos and more than 800 million monthly video plays – adding to AOL’s library of 1 million premium videos.

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