The streaming media device puts the online retailer directly in competition with Roku, Google Chromecast and Apple TV, as Amazon tries to increase its presence in living rooms – a move designed to boost the prominence of its Prime Instant Video subscription VOD service, as well as encourage pay-per-view sales from its rental and purchase arm, Amazon Instant Video.
The box boasts games as well as videos, which is intended to help the device stand out from the crowd, along with its voice-driven search function. The new campaign, made by Lucky Generals, is Amazon’s first ever British commercial and is designed to promote that voice recognition technology – and, Marketing Magazine reckons, give the company’s image a more personal, human touch.
The advert sees a range of people search aloud for Fast & Furious 6 in a range of accents and silly voices but still successfully locate the title in Amazon’s streaming lyrics.
You can buy a Fire TV box for £79 here. For more information on the Amazon Fire TV Box, read our launch guide. We’ll have a first look review for you soon.
Images on VODzilla.co are authorised and subject to restrictions. Permission is required for any further use beyond viewing on this site. Remote control icon created by Bjoin Andersson from Noun Project.
VODzilla.co is partly funded through affiliate marketing, which means that clicking some links on this page may generate income for the site. However, this is an independent publication: we take care not to let commercial relationships dictate the editorial stance of content or the writing staff.
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!