Amazon Fire TV adds web browsing
VOD News | On 21, Dec 2017
Amazon Fire TV has added web browsing support to all of its devices.
In a move that will please anyone currently living 10 years ago, Mozilla Firefox and Amazon Silk browsers have officially launched on Fire TV sticks and boxes in over 100 countries and territories. Customers can access the World Wide Web on their TV, using the Fire TV remote to browse the Internet.
“We want to make it easy for customers to access the Web from the comfort of their couch,” says Marc Whitten, vice president, Amazon Fire TV and Appstore. “We’re excited to bring web browsing to customers on every Fire TV device in every country where they’re sold.”
“Bringing Firefox to Fire TV is an exciting new way to reach our users and serve up more of the full web to everyone,” adds Mark Mayo, Sr. Vice President of Firefox. “Firefox has always been about bringing the web directly to people no matter what device they’re using. Starting today, we will be able to expand the already great Fire TV experience by enabling viewers to surface a multitude of web content – including videos – through Firefox.”
Amazon Silk has been optimised for Fire TV, with a curated home screen on Silk and the Fire TV remote enabling easy searching for specific content.
Fire TV devices are the number one selling streaming media players in the US, UK, Germany, and Japan and have tens of millions of monthly active users. This is without the addition of web support, however. Amazon expects customers to use either browser to visit sites such as Facebook, Twitter, Yahoo, Reddit, and local and international news sites, video sharing services, cloud photo sites, and other social news, sports, and entertainment content – although all of these are already available on their mobile devices, which are likely to be accessible from their sofa too and easier to use.