Amazon is developing a new reality fashion series from Emmy winning duo Heidi Klum and Tim Gunn.
Over the years, Klum and Gunn have enlightened viewers about the craftsmanship, talent and sheer dedication it requires for designers to take ideas from sketch to runway with many challenges along the way. They have used the narrative of fashion as a starting point to spark discussion and create conversation around the fabric of the stories they’ve told. Issues that have been explored include body positivity, inclusion, and diversity.
“After 16 incredible seasons, I am saying ‘Auf Wiedersehen’ to Project Runway, a show that I was honored to host and help create,” says Klum. “I am incredibly proud of the show, and it will always have a special place in my heart. I am so appreciative of the dedicated fans, and most of all, I am grateful that we could shine a light on creativity and help launch so many talented designers’ careers. I’m most excited that my journey with my dear friend and colleague, Tim Gunn, is far from over. We will be partnering with Amazon for a new show, and we’re excited for everyone to see what we’re designing next!”
Gunn comments: “I am grateful to Project Runway for putting me on a path I never, in my wildest dreams, thought my career would take me! I am so proud to have been a part of the groundbreaking process that showcased talented young designers as never before. Most importantly, I am indebted to our incredible fans, they are the heart and soul of what we do, and continue to inspire us to raise the bar in this arena. I’m excited for them to see what’s next, as I partner with Amazon and Heidi Klum on our next great ‘fashion’ adventure.”
Details of their new project remain close to the vest, but it will continue Klum and Gunn’s 14-year relationship and commitment to making fashion accessible to a wide audience. Amazon promises a “fresh take in the reality space” that will appeal to a global audience who are entertained by competition, storytelling, and authenticity.
Perhaps most importantly for the online retail giant, Amazon Fashion will create a “shoppable experience” for viewers. This intersection of content, commerce, and technology is “perfectly suited to the cord cutter generation and streaming consumers”, says Amazon – and also suitable for a company that uses its Prime Video service as an incentive to boost engagement and spending on its core shopping platform.
Jennifer Salke, Head of Amazon Studios, comments: “Heidi Klum completely changed the television landscape by developing a competitive reality fashion series that was unproven and different from what was popular on-air. The show became wildly successful, and in turn Klum and Tim Gunn have become an iconic pop culture duo. Their drive to deliver fashionably entertaining, engaging and trendsetting content speaks for itself, and we believe their next iteration in this space will find an even larger audience on our global Prime Video runway.”