Amazon has added Discovery Kids to its Prime Video Channels line-up in the UK.
Prime Video Channels is Amazon’s pick-and-choose TV platform, which allows Prime members to add standalone channel subscriptions that would usually come with a pay-TV contract to their Amazon Prime Video on a monthly subscription. Prime members in the UK can already enjoy premium factual entertainment series, such as Gold Rush, on Discovery, reality TV, such as Keeping Up With The Kardashians, on hayu, and movies on MGM’s subscription service. Now, Amazon is expanding its family offering with a new bolt-on subscription to Discovery Kids.
Costing £3.99 a month, Discovery Kids gives Prime members the chance to subscribe to watch a selection of fun and educational kids’ favourites aimed at 4-8 year olds, all in a safe environment that parents can trust. Prime members and their families can look forward to following the adventures of Angry Birds Toons and Peppa Pig, delving into the magical world of My Little Pony, being part of the yummy world of Strawberry Shortcake’s Berry Bitty Adventures, and joining the fight with Transformers Rescue Bots. Discovery’s own educational programmes are also available, including Doki, Meet The Penguins, Dogs: The Untold Story, How Do They Do It – Kids, and more.
“We want to offer our customers a broad selection of kids shows, and with the addition of the new Discovery Kids channel, only available to Prime Video members, they will be able to access both fun and educational favourites all in one place,” says Alex Green, European MD of Channels and Sport at Amazon Prime Video. “Discovery Kids adds to Prime Video Channels’ line up of over 60 subscription channels, allowing Prime members the freedom and choice to pay for only what they want to watch without having to sign up to a bundle or a contract, all with the convenience of watching in one app.”
Michael Lang, President, Digital & Eurosport Digital and CEO MotorTrend, Discovery International, adds: “Children are digital natives from an increasingly young age, and given the success of our Discovery Kids channels around the world, we saw a unique opportunity to engage directly with them through our content. Discovery is a trusted brand and curator of content, and we have created a fun and entertaining place for young children and their parents to come and explore the world in a safe environment.”